How to Advertise a Vacancy to Get Results

There are several perspectives on how to advertise a vacancy and here is RIPPLE Recruitment’s tried-and-tested methodology.

It is essential to understand that an advertisement’s reach is on a sharp negative slope which means that your entire target market is reached with the first publication, but every one thereafter only reaches those who are new to the marketplace, so get it right, first time. Ensure it reflects your Employee and Commercial Brands and that it will reach your target market and cut through the noise of other similar opportunities. The content needs to be inclusive to provide a diverse talent pool and replace gender/age-coded words and jargon with simple alternatives. Finally, avoid being wordy because you risk boring and losing your audience.

Kayleen MartinJanuary 19, 2021Comment

How to Achieve Physical Well-being in 2021

Taylor Martin shares with us how we can set ourselves up to achieve Physical Well-being in 2021 no matter how we ended 2020.

Personal Development, Employer, Employee, Community, Candidate, Business LeaderKayleen MartinJanuary 13, 2021January

Progressive Business Leaders Apply Kintsugi in the Workplace

Kintsugi, the 500-year-old Japanese art of repairing broken pottery with gold, preserving, and celebrating the beauty of scars creating a stronger, more beautiful piece and progressive business leaders are applying this concept in the workplace.

Business Leader, Employer, WomenKayleen MartinJanuary 12, 2021January, 2021

The Hidden Costs of Employee Turnover

Do you have enquiries that fail to convert to engagements, loyal customers unhappy with something or someone? Did you know for each dissatisfied customer there are 26 other unhappy customers who have remained silent – Lee Resources.

Dissatisfied customers are just one hidden cost of employee turnover. Employee retention is essential to a business’s bottom line and the cost of poor retention rates is typically grossly underestimated. Often a business considers its payroll-to-revenue percentage to be the cost of staffing their business, but here are some of the ‘actual’ costs.

Employer, Business Leader, WomenKayleen MartinJanuary 7, 2021RIPPLEJanuary, 2021

Welcome 2021! What Are You Bringing To The Party?

The start of a new year means a fresh start and new goals for the year ahead.

My goals are drawn up as a mud map subscribing to 3 practices: SMARTER, the 7Cs, and the 7 Pillars of Well-being. SMARTER is the acronym for making your goals specific, measurable, achievable, relevant, time-bound, evaluative, and rewarding; the 7Cs are claiming my goal, collaborate along the way, be consistent in my actions, maintain a clear focus, be courageous, get myself a cheerleader and celebrate when I reach a goal and the 7 Pillars of Well-being are my occupational satisfaction, physical and mental wellness, social objectives, intellectual growth, spiritual purpose, and emotional intelligence.